Tuesday, November 6, 2012


YouTube v. Vimeo





After reading the articles dealing with the pros and cons with using YouTube rather than Vimeo, I have a clearer understanding to what exactly are the different features between the two. I learned that when it comes to clarity and building your own brand name, Vimeo takes the cake. However if you are interested in having a broader market to pitch your ideas around in YouTube is for you. YouTube offers free service, as does Vimeo, however with YouTube you get unlimited HD uploading 1GB to be exact. Vimeo only allows 1 HD upload per week with the free account and they charge $59.95 for the upgrade fee. You will have to purchase HD tickets as well once yours run out. With YouTube you will not have to worry about issues such as these. Vimeo has been said to be better at keeping visitors on your page for a longer amount of time when compared to YouTube, and has a more of a clean look to it. As for YouTube, they force you to keep their logo at the bottom of you video. I have yet to upload any content via Vimeo so I can’t say why I believe it to be the best. I know in life you get what you pay for, so being cheap sometimes can harm you in the long run. YouTube offers a wider community to market your ideas to and is the website that I would prefer to market in. Others would argue that quality outweighs quantity in the marketing world. YouTube does in fact have a much larger community to network in than Vimeo; however we will have to sort through all the garbage in order to find the diamond in the ruff.  Web 2.0 allows you to not only view content on a website, it allows you to interact with it as well. Video can play a major part in this process. In today’s world social media has revolutionized the way we interact with one another. Video allows us to see and hear the message that is being presented in front of the viewer. How cool is it that once the viewer watches a video he/she can now comment on the content in it whether they liked it or disliked it. Interaction with the media is now possible. In old days you had to accept what the broadcasters choose to show on television. Now we act as the gatekeepers. We can upload our ideas via YouTube or Vimeo, depending on what it is or whom it is your trying to reach with your message. We also have the luxury of receiving feedback about our work for free. Thanks to Web 2.0 we don’t have the burden of conducting study groups in order to find out whom it is we are appealing to with our message. Once you upload you idea you can begin to market it to your friends via Facebook, twitter, etc. They are all connected in some way shape or form. YouTube even has tabs that will take you directly to your social media accounts, which makes it easier to share your thoughts with you peers.  

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