TWITTER

1).            Twitter is another social media giant that will continue to conform and shape the way we communicate with one another on a daily basis. Socialization is how we as people share and gather information from one another. Television has been one of the key ingredients, to help stir up American vast melting pot of culture. Then came the informational super highway. This new technology made it possible to communicate with one another in a broader way than ever before. As the Internet evolved it  continued to transform communication while shrinking the world at the same time.

Twitter and Facebook have played a major if not the most important role in today’s socialization methods. We all can sign up for twitter and begin to follow those in our society who appeal to or share similar interests that we do! However Twitter is being used to go beyond socialization when it comes to marketing and advertising ones company or business. The main objective for any business is to thrive in a very competitive capitalist society. With new technology emerging everyday, being able to adapt to new business approaches becomes a much-needed attribute to survive in today’s markets. Twitter main purpose is to get people to follow you based on similar interest and needs of the individual. Businesses wasted no time in utilizing twitter to advertise their products and services. When it comes to selling products it is essential to know whom it is buying your goods or services.

2).            Twitter can be used in many ways, other than just to follow people who share similar interest as your own. Twitter can also be used to inform society on the decision being made on their behalf. In order for true democracy to be in place, every social class must have an equal chance to voice their opinions, and points of view. In politics in order to get their viewpoints heard and acted upon, people who share the same interest form lobbies. This is almost similar to twitter. We find those who share similar interest as our own and build networks. Lobbying follows the same guidelines as these, find people like you and come together to get something done, of course lobby is much more expensive than getting people to follow you on Twitter. Media is thought to be the watchdog for the public when dealing with our government. Twitter can be used to inform citizens about our government’s actions and procedures. There is strength in numbers and we have all heard the phrase “together we can stand but divided we will fall.”

3).            We all access twitter differently, different strokes for different folks. However we all share the same desire to appeal to others. I tend to follow producers, rap artist, music promoters, etc. I am an up and coming music producer, and it is very important to network with those in your field. We all have heard “its not what you know, but who you know” and this is very true when trying to break into the music industry. Knowing what is going on in your field is the key to staying ahead of the puck. As your own media manager you have to decide what direction to aim you company in order to make it profitable. Following all the wrong people and organizations will be similar to a blind man trying find a light switch in a dark room. Twitter gives users the ability to play the part of the gatekeeper when deciding what information they would like to pop up on their timeline. Following the people most influential to you is how you pick and choose the type of information that will be present on your timeline. This is why it very vital to know your demographic. Knowing who it is you appeal allows you to find organizations that seek out the same products (eyes and ears) as you. This creates a network for you to work and promote in. Hash-tags can play a major part in this process as well. With use of hash-tags, twitter allows its users to connect their tweets with #KEYWORDS. If you want to link your tweet to a trending topic just type a keyword that relates to your tweet and look to see if the keyword is being used a lot in the twitter community. Networking is the made very easy this way. Instead of seeking out individuals one at a time, you can like your tweets to keywords in order to get more eyes and ears on your timeline.

4).            Many people will argue that all of the social media giants are one in the same. However this is not so true. Facebook is used to stay connected to the people closest to us in our everyday life such as, family, friends, colleagues and etc.  Twitter on the other hand is mostly used to get anybody who shares similar interest as your own to follow you. On Facebook we become friends but on Twitter we follow. Blogging is said to be everything wrapped into one. Facebook allows users to like and comment on a friend’s page, Twitter allows users to retweet or favorite a tweet. Blogging takes these features to another level. Blogs allow users to not only comment on a persons blog but it also opens the doors for discussing and arguing different points of view. Many people only think of blogs in the form of writing, but blogs can take on many different forms when distributing information.  Embedded media is a key feature that sets blogs apart from Twitter or Facebook. Blogs are similar to MySpace in that sense of the matter. No longer do you don’t have to post a link that will take users to another website that allows embedded media. Blogs make it possible to create a post, (Twitter) without the limitation of 140 characters, (Facebook) while allowing users to post embedded media. Embedded media makes it a lot easier for those interested in your goods and services to access them at one location.